The BTL Network Experience: The Multi-Cultural Agency’s Recent Marketing Event for Florida Blue Shows How It’s Changing the Way Brands Connect with Consumers

Miami, FL (PRWEB) November 26, 2014

BTL system has long understood the worthiness of expertise together with way it forms that which we do—as professionals, as customers, as folks. Its that knowing that happens to be in the extremely heart of exactly what the Miami-based agency has done to help brands better interact with consumers in diverse markets over the course of the last seven years. What is clear is that ‘the BTL system experience’ is the best captured by how the company applies it’s knowledge of multiple marketplace portions to find ab muscles core of just what drives the average person consumer to activate.

BTL Network worked with industry-leading companies like Mercedes-Benz, Visa, Diageo, Cargill and Eveready to efficiently reveal customers with their companies on a personal degree. In building relevant and memorable brand activations, BTL Network has actually succeeded in strengthening their clients’ relationships with consumers by focusing on what’s vital. Hint: it is not the pitch. “Brand activation actually about the brand, it really is concerning the people–those behind the brand name and those they would like to attain,” stated Servio Fernandez, Co-Founder and CEO of BTL system. “Our passion is based on bringing those two sets of people collectively in a natural and appropriate way.” As a full-service agency providing an array of incorporated advertising solutions, BTL system has executed custom programs and unique events with effects that emphasize the more individual part of advertising.

The necessity of pursuing even more significant individual connections with consumers is underscored by the development of experiential advertising and marketing as a whole. In accordance with the celebration Marketing Institute’s EventTrack research, experiential marketing and advertising has been increasing in recent years, with entrepreneurs investing approximately 4.7percent even more last year assured of attracting interest from customers which now expect much more from their particular companies. Whether in-person or on digital, individuals are much more demanding than in the past whenever gauging a brand’s price, but Fernandez believes so it’s about more than that when it comes to what consumers are seeking. “The average customer these days is not just much more demanding, but even more discerning. They understand what they need. Consumers know the distinction between companies which are making noise and people generating special options for people to really experience the value of these products and solutions they supply.”

What differentiates BTL system is their method of making companies tangible—in not only when feeling, however in five. By embracing multi-sensory integration as part of the strategy behind their ‘Smart Activations’, BTL Network helps humanize companies in a way that consumers is able to see, hear, flavor, odor and touch. For BTL system, success is assessed by how consumers engage inside the brand name environment they create along with their customers. “Whether it’s at a meeting or on line, what’s essential usually consumers please submerge by themselves in brand name knowledge and work out an association,” stated BTL system Co-Founder, Pedro Yaselli. The multicultural agency has proven itself when you look at the general marketplace and LatAm by leveraging the marketing and advertising expertise of these management, some of whom have worked using loves of McDonald’s and Univision.

Most recently, BTL worked to brand Florida Blue, Florida’s blue-cross and Blue Shield plan, via large-scale activities and celebrations directed towards prospective clients in culturally diverse communities. Due to the fact unique advertising company the wellness program, BTL Network has developed onsite-activations offering cellular wellness facilities, demonstration kitchen areas, meals trucks, photo booths, real-time social media marketing displays, live songs and interactive karaoke booths. When it comes to previous 12 months, the company has successfully married educational and entertainment-driven way of life elements with their Florida Blue activations meant for the insurance provider’s initiative to advocate health and a healthier lifestyle. BTL Network’s latest activations for Florida Blue had been on show on recently renovated Citrus Bowl in Orlando the Florida Blue Florida Timeless Weekend that included a Battle regarding the Bands and a historic match-up between longtime HBCU competitors, Florida A&M University and Bethune-Cookman University that occurred on Saturday, November 22, 2014.

By implementing unique and non-conventional brand name experiences which can be tailored for their client’s target customers, BTL Network will continue to deliver persuasive marketing and advertising solutions to companies with requirements that cover anything from intercontinental growth technique to neighborhood market offers. “The value behind BTL system is the versatility in-being capable establish another, genuine and long lasting link between our business and also the consumers hopefully to serve,” said Javelyn Arvay, Sr. Director of advertising providers, Florida Blue.



BTL system is a prominent multicultural advertising and marketing company with workplaces in Miami, Panama, Caracas, Bogotá and Barcelona. Since 2007, BTL Network has furnished impactful advertising and marketing approaches to consumers including Mercedes-Benz, Visa, Diageo, Pernod Ricard, GuideWell Connect and Florida Blue, a Blue Cross and Blue Shield organization. Recognized for building innovative and results-driven promotions, BTL Network specializes in operating brand engagement among consumers through experiential advertising and breakthrough advertising methods. For more information on BTL Network, visit Follow BTL Network on Twitter and Twitter.

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