POPAI Announces the 2015 OMA Award Competition Winners

Nevada, NV (PRWEB) March 26, 2015 aim of buy Advertising Overseas (POPAI) is happy to announce the 2015 Outstanding Merchandising Achievement (OMA) Award Winners. Every year, POPAI honors the best-of-the-best in in-store advertising and marketing and campaigns at GlobalShop using “Academy Awards” for the P-O-P Industry. “The OMA Competition is a good 56-year-old tradition for POPAI while the industry,

POPAI Announces the Debut of the Journal of Shopper Research and a Call for Papers

Chicago, IL (PRWEB) January 21, 2015 to higher comprehend the implications of how the buyer advertising revolution is evolving the marketing paradigm, POPAI (Point of Purchase Advertising Overseas) announces the debut associated with Journal of Shopper analysis, previously referred to as Journal of advertising at Retail (JMAR). With today’s shopper marketing and advertising growing rapidly across the ful