Austin, TX (PRWEB) March 15, 2015
Last night, marketing leaders from Cisco, D&B, Dell, Keds and Sephora were called the 2015 Cojones Awards winners. Members of the Course of 2015 were provided their prizes during SXSW Interactive at a conference hosted by modern marketing and advertising agency nFusion as well as its CEO John Ellett (@jellett), composer of “The CMO Manifesto.”
The Cojones prizes celebrate the boldest contemporary entrepreneurs whom disrupt the condition quo and discover persuasive brand-new how to engage digitally enabled, socially attached customers.
“With much switching inside marketing and advertising world these days, those that sit nevertheless have been in danger,” said Ellett. “We’re pleased to identify the winners and finalists whom demonstrate that becoming strong, troublesome and inspirational is the better way to achieve the period of modern-day marketing.”
The 16 finalists garnered very nearly 2,000 Twitter ballots over a two-week Tweet2Vote promotion, which assisted the expert panel to pick this year’s winners.
The following are the 2015 Cojones Award winners for courageous marketing, respected in five categories.
Inspire: to build genuine companies with a sense of function: Chris Lindner, Brand President, Keds; CMO, Saucony.
Lindner had the courage to motivate the brand purpose for Saucony, Sperry Topsiders and Keds using the belief that “brands could make a positive change in the field.”
Finalists included: Jon Iwata, IBM; Jeff Jones, Target; and Marc Mathieu, Unilever.
Be Bold: to disrupt the status quo and break out associated with sea of sameness: Rishi Dave, CMO, Dun & Bradstreet.
Dave had the courage to just take an unconventional method of redefining a 173-year-old B2B brand.
Finalists included: Jerri DeVard, ADT and Mark-Hans Richer, Harley-Davidson.
Connect: to supply meaningful client experiences across stations: Karen Quintos, CMO, Dell.
Quintos had the courage to deftly marry information technology, selling technology and artful storytelling to relaunch the “world’s largest start-up.”
Finalists included: Zita Cassizzi, TOMS and Alfredo Gangotena, Sotheby’s.
Innovate: to implement brand new methods for engaging clients residing a digital lifestyle: Bridget Dolan, VP of Interactive Media, Sephora.
Dolan had the courage to pioneer the revolutionary using colors IQ information and customer-shared beauty ideas to enrich the buying connection with Sephora’s loyal customers.
Finalists included: John Costello, Dunkin’ Brands and Sanjay Gupta, Allstate.
Transform: to create business abilities to be modern-day marketers: Blair Christie, CMO, Cisco.
Christie had the nerve to transform the high-tech items organization into a customer-centered solutions, material marketing device.
Finalists included: Beth Comstock, GE and Telisa Yancy, United States Family Insurance.
The winners were announced at a personal reception Saturday, March 14 in Austin, Texas.
“This year’s Cojones prizes champions are superb part designs for entrepreneurs who wish to lead good modification due to their organizations,” included Ellett. “whilst each of these stories is unique, they share the common feature — nerve — that has been vital for their success.”
Download the e-book “How to Be Bold: 50 Tips for Modern Marketers,” an accumulation wisdom from the winners and finalists of this 2015 Cojones Awards.
nFusion may be the agency for today’s modern-day marketer. We realize that clients expect relevant, personalized content at each and every touch point, regardless of time, product or location. We help marketers and companies deliver on this vow by uncovering audience ideas, mapping persona-based consumer trips, producing persuasive material and delivering appealing digital systems. Headquartered in Austin, TX, we companion with B2B and consumer clients SanDisk, AMD and Samsung. nFusion is happy to own been recognized by AdAge as Small Agency of the Year – Southwest in 2014. Follow nFusion on Twitter, LinkedIn, Facebook or even the company internet site: http://www.nfusion.com.
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